Category: Random remarks

It’s funny because it’s true. And sometimes it’s not. But still.

The Communications Frontline 2014

My good colleague Hanna Svenonius in Stockholm recently wrote a great article on MSL Group’s Critical Conversations blog providing three quick takeaways from the event hosted by JKL where the venerable Paul Holmes (of the […]

A revamped press release

Who’d thunk it: The press release is having a makeover… by the Canadian government?! This is according to Ragan. Lots of goodness about it, although it doen’t quite come close to the Social Media Press Relase […]

The art of crisis management

My colleague Klas Landelius at JKL Stockholm recently published an interesting post on crisis communication and preparation at Critical Conversations. I strongly support his perspective. A point I especially liked is this: An organisation’s crisis […]

Instagram Direct: The ultimate pitch engine

The elevator pitch just took a giant leap – it’s up to mankind to follow. Instagram recently introduced Instagram Direct, which lets you send pics and videos directly to individual recipients. (BTW, I do know […]

PR og teknologi

Inngående kunnskap om teknologi er avgjørende for å kunne gi gode kommunikasjonsråd, ikke bare til teknologiselskaper, men også til selskaper som ønsker å utnytte ny teknologi for å lykkes bedre med kommunikasjon. Det handler ikke […]

How to f**k up content marketing

PR Daily has a nice listicle on 34 reasons why content marketing strategies fail. I especially liked: 8. Originality leaves the building. […] 33. The content produced does not educate, delight, fascinate, amuse, or help […]

Merkevarejournalistikk

Begrepet “Brand Journalism” brer om seg, og nylig har vi fått flere interessante eksempler på hvordan god merkevarejournalistikk kan arte seg. Seattle Police Departments såkalte “blotter writer” (politijournal-skribent) oppnådde nylig internasjonal berømmelse da han skrev […]

Slik skaper du tillit med tekst

Steph Hay har skrevet en god artikkel på A List Apart om hvordan en kan skape tillit gjennom å skrive “ekte”. Alt for ofte er tekstene vi skriver i jobbsammenheng tåkete, skrytete, upresise – mao […]