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The best way to read a book is very slowly

By keeping your book in one location each time, you free yourself from the distractions of a commute or the pounding waves of a beach. As a result, a strange new relationship forms, between you, the voice of the book, and the room. Your ritual creates a singular association between the book and a quiet, private place, which in turn gives your relationship a new dimension.

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AI is coming…

But it’s not quite there yet…  Facebooks AI lab has permitted the two chatbots Alice and Bob to shoot the breeze in an interesting têt-a-têt, but it’s a little unclear how well it went: Bob: i can i i everything […]

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Sushi donuts!

Mashable nails the coverage of the most epic food innovation since the cronut:  We now live in a world where rice can take the place of fried dough, mayo can be used as frosting and sesame seeds can imitate sprinkles. […]

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The vinyl of the web

Wired has a nice story on how e-mail newsletters are once again in vogue. I remember when my dad and I used to print out Slate mag’s newsletter and read together with the pile of magazines that filled the living […]

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Coloring books are a cry for help

The craze for adult coloring books has single-handedly lifted both the print book and the pen and pencil industries. But it reflects, more than anything, the insane levels of stress that people are going through. Thu Huong-Ha explores the economics […]

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The Communications Frontline 2014

My good colleague Hanna Svenonius in Stockholm recently wrote a great article on MSL Group’s Critical Conversations blog providing three quick takeaways from the event hosted by JKL where the venerable Paul Holmes (of the Holmes Report shared some insights. […]

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A revamped press release

Who’d thunk it: The press release is having a makeover… by the Canadian government?! This is according to Ragan. Lots of goodness about it, although it doen’t quite come close to the Social Media Press Relase 2.0 from SHIFT. Perhaps they […]

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The art of crisis management

My colleague Klas Landelius at JKL Stockholm recently published an interesting post on crisis communication and preparation at Critical Conversations. I strongly support his perspective. A point I especially liked is this: An organisation’s crisis management capabilities often rely on […]

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PR og teknologi

Inngående kunnskap om teknologi er avgjørende for å kunne gi gode kommunikasjonsråd, ikke bare til teknologiselskaper, men også til selskaper som ønsker å utnytte ny teknologi for å lykkes bedre med kommunikasjon. Det handler ikke bare om å vite hvordan […]

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How to f**k up content marketing

PR Daily has a nice listicle on 34 reasons why content marketing strategies fail. I especially liked: 8. Originality leaves the building. […] 33. The content produced does not educate, delight, fascinate, amuse, or help the target market. 27. Killer […]

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Hvordan fange oppmerksomhet

LinkedIn introduserte nylig en utvidet statusoppdatering som muliggjør video, bilder og presentasjoner i statusoppdateringene dine. Dette understreker den avgjørende betydningen av å skape appellerende visuelt innhold for å kunne fange oppmerksomheten i digitale flater.

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Merkevarejournalistikk

Begrepet “Brand Journalism” brer om seg, og nylig har vi fått flere interessante eksempler på hvordan god merkevarejournalistikk kan arte seg. Seattle Police Departments såkalte “blotter writer” (politijournal-skribent) oppnådde nylig internasjonal berømmelse da han skrev en informativ artikkel om Washington […]

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