No-frills chic

Jeg har i noen uker nå lett etter en grunn til ikke å være pinlig berørt av H&M-blazerne mine, og nå har jeg funnet en.


With consumers caring less and less about traditional status symbols, the low cost revolution is here to stay, yet so is the need for aesthetic pleasure and experience. Frugal consumers will like a chic experience at virtually no extra cost, dumping ‘no-chic’ low cost offerings. Old-style ‘luxury’ consumers may be tempted to forego more expensive, traditional products and services.