PR er mer enn innsalg

Dave Fleet tar et oppgjør med snevertenkning om PR som fagfelt. Et utdrag:

Most people outside the PR/communications business think public relations consists of a few things

• News releases
• Pitching (if they’re bad, then sometimes spamming) journalists

Back in October 2008, the folks on the Inside PR podcast – Terry Fallis, David Jones, and Julie Rusciolelli – broke public relations down into five categories:

1. Media relations
2. Government relations
3. Stakeholder relations
4. Investor relations
5. Internal/employee communications

Within the last week alone I’ve worked on three of these five areas (our company doesn’t operate in the other two). I would also add two more categories:

• Customer relations – yes, customer service is public relations
• Social media relations – direct-to-consumer, rather than through the media as an intermediary

Særlig det siste poenget hans er interessant. Sosiale medier er det helt store i PR og markedsføring nuh for tiden. Det er slett ikke sikkert at dette er et forbigående motefenomen.

Relaterte saker:

1. Skaff deg en personlighet
2. Kontakt med omverdenen i en ny tid
3. Poynter Online – E-Media Tidbits
4. Profileringspublikasjoner stadig hottere
5. Årsmøte i Norsk Redaktørforening