Washington Post: Fremtiden forretningsmodell

News Media Grope for the Right Formula (krever registrering) er en interessant kronikk hvor Steven Pearlstein tenker høyt om fremtidens ulike forretningsmodeller for innholdsleverandører.

I korthet er det
1. Gratis annonsefinansierte nyheter for massemarkedet
2. Betalingsfinansierte og skreddersydde nyheter for den bevisste bruker
3. Nisjemarkedene som mellommodell (kombinerte abonnement/løssalg- og annonsemagasiner – mye snevrere enn dagens dagsaviser, men bredere enn skreddersøm)

Høydepunkt fra kronikken:

For better or worse, the one-size-fits-all era is now history. In the future, readers and viewers will be able to get only the news and features they really want at a price they are willing to pay for them.

For those who are satisfied with a quick overview of the news, and easily accessible data on everything from bowling scores to stock prices, they’ll find it free in newspapers and Web sites and TV channels supported by advertisers seeking large audiences and low costs per reader for reaching them.

And those who need or want the most comprehensive and sophisticated kind of news products, in print or video, will have to spend a dollar a day or more to get a customized package delivered to their homes or made available through their computers or cable modems. The advertising supporting such higher-end products will be more expensive, and there’s likely to be less of it.

There could even be a mid-price product somewhere in between.

It will take years of experimentation, involving companies of all sizes and vintages, for the news media to refine the new models and settle into a sustainable new structure. No doubt great fortunes will be made or lost in the process. But in the end, I suspect, our industry, like most others, will come to be dominated by a handful of national and super-regional news organizations that can offer readers and advertisers a full range of differently priced news products through a variety of media.

Stay tuned.

Samme syn er tidligere hevdet i denne bloggen:
Fremtiden: Avisen er ikke død – men den er stort sett gratis
Venture Capital-blikk på media og fremtidens forretningsmodell
Fremtiden for redaksjonene

Relaterte saker:

1. Fremtiden for redaksjonene
2. Hvordan skape morgendagens vinneravis?
3. Venture Capital-blikk på media og fremtidens forretningsmodell
4. Fremtiden i våre e-hender
5. Gratisavisene vinner terreng