The elevator pitch just took a giant leap – it’s up to mankind to follow.
Instagram recently introduced Instagram Direct, which lets you send pics and videos directly to individual recipients. (BTW, I do know about Snapchat. Yes, it is similar. No, it is not better. It’s slightly different. Instagram Direct is just like Snapchat, but without the disappearing act.)
With Instagram Direct’s limit at 15 seconds for a video, it cuts the standard elevator pitch time in half. To most recipients of such pitches, that’s a good thing.
For PR professionals, pitch targets are both clients and reporters. Both groups will likely feel more inclined to pay their respects to your pitch if they know it will be brief. (You don’t have to take only my word for it.)
Might then Instagram Direct become the ultimate pitch engine?