Det er historien om deg selv som gir deg status

StatusNettstedet Trendwatching tar i sin siste trendbriefing opp et meget interessant utviklingstrekk med det postmoderne konsumentsamfunnet:

“In economies that increasingly depend on (and thus value) creative thinking and acting, well-known status symbols tied to owning and consuming goods and services will find worthy competition from ‘STATUS SKILLS’: those skills that consumers are mastering to make the most of those same goods and services, bringing them status by being good at something, and the story telling that comes with it.”

Note: this is *not* an anti-business trend. It still relies on a dominantly capitalist system, in which consumption remains important, yet is partly replaced by another highly valued, status-providing activity: mastering skills, and the show & tell circus that comes with it.

Jeg fant noen meget interessante eksempler i forhold til egne interesser i Trendwatchings liste over avant-garde-aktørene på området:

En amerikansk vinmaker som lar deg lage din egen vin (se også BW-artikkelen: Chateau Your Name Here).
Whisky-skolen
Mer moderne Gjør-det-selv
Gjør-det-selv på syre

Hobby-økonomien
Det kommer mer fra Trendwatching om denne utviklingen fremover:

STATUS SKILLS definitely relates to our not-yet-published HOBBYNOMICS trend, which is inspired by GENERATION C working for free, by Seth Godin’s piece on the Hobby Economy, and other signs of STATUS SKILLS that thrive on non-financial compensation.

Vel verdt tiden å lese for alle som vil vite hva som er hipt.

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